Beer Startup, Krafted, helps beleaguered breweries, taprooms and bottle shops as lockdown comes to an end.
Today, Krafted, a new beer app built by and for the beer-drinking community announced that they’re offering premium listings for free for 6 months to support the hospitality industry in getting back on its feet following a difficult year.
Krafted ensures local breweries, taprooms and bottle shops visibility by connecting them with consumers. Celebrating great beer from the heart, the app gives venues the chance to showcase menus, share discounts, offer freebies and ultimately promote shopping local. With its unique curated trails feature, the Krafted app provides beer enthusiasts with the opportunity to discover new brands and their stories along the way.
Born out of lockdown, the founders saw an opportunity to help those affected by the past year capitalise on the ever-growing demand for craft beer in communities around the country.
Launching in the coming weeks, Krafted has seen a massive response from both independent brewers and consumers eager to sign up.
Dan Blackman, Krafted co-founder said, “Our community aren’t just buying beer, they’re buying into the experience - the local discovery, the stories, the designs and so much more. We’ve been overwhelmed by the enthusiasm for Krafted but still want more breweries, taprooms, brewpubs and stockists to sign up before launch so we can continue to grow the Krafted community and showcase the very best of British brewing. Those who’ve not already registered can do so on our website.”
To achieve traction and be ready for lockdown easing on 12 April, the Krafted team has worked tirelessly to build an app with dedicated venue profiles, menus, tasting notes, production videos, merchandise and more. The team has already uploaded 1,600 curated independent brewers to the platform and will continue to add features as requested by their community.
The go-to app for what’s on tap is launching at the end of March, with Krafted available on both the Apple and Google Play stores. Register your interest at www.krafted.beer.
About Krafted Beer Ltd: Krafted is a company headquartered in London that celebrates the best of British brewing across the UK. It was founded on the core principle that by enabling the beer industry to communicate more effectively with its community, the industry as a whole will be stronger. Find out more at www.krafted.beer.